Dell takes stance against Amazon India as companies seek to regain control over pricing
Were you lot looking to score a skilful deal on a Dell laptop during Amazon India'due south Diwali Sale? Yous might want to look elsewhere, as the hardware manufacturer is stating that customers buying from Amazon India volition not be eligible to claim warranty.
Dell India states that Amazon is not an authorized reseller, and that any benefits offered by the retailer volition non be honored by Dell. The hardware manufacturer is instead request users to head over to CompuIndia, which is listed equally the authorized retailer for Dell products in the country.
This isn't the first time a hardware vendor has deterred users from ownership from eastward-commerce stores. Earlier this week, the likes of Lenovo, LG, Canon, Sony and others take urged customers that marketplace stores like Flipkart and Amazon were non authorized resellers, and that whatever appurtenances purchased on these sites may exist liable to canceled warranties.
The main issue companies take with e-commerce stores in the country is unsanctioned discounts, which are cannibalizing sales from offline channels. Most online stores are currently offer lucrative discounts on laptops, which is having a negative bear upon on sales from brick and mortar stores. To this effect, companies are looking to take back control from online retailers which would either put a cease to discounts offered by marketplace vendors, or delist products from e-commerce stores entirely.
What do you lot guys recollect of Dell's move?
Source: Dell
Thanks Srinath for bringing this to our attention!
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